Foundations
Voice and copy
Write like the manual of a good radio: plain, specific, calm.
On this page
Say what happens
| Write | Not | Why |
|---|---|---|
| Erase reel | Submit | A key says the outcome. |
| Export September | Export | Specific beats generic. |
| Volume | Adjust the volume level | Labels are nouns, one idea each. |
| 182 ms | 182 | Numbers carry units. |
| Add the part after the @, e.g. [email protected]. | Invalid email! | Errors say how to fix it. |
| Preset saved to Studio A. | Success!! | Confirmations are short and factual. |
Never
Exclamation marks, emoji, “Oops”. And no invented brands that imitate real ones in examples: the kit’s own examples use made-up names like Hearth, Quiet and Lode.
The full law
voice-and-copy.mdIn the brain
This page is a summary in plain words. The brain holds the law itself, written for an agent to follow.
The full law, with the foundations they rest on and the anti-patterns that break them. Full rules ship in the brain with the Pass.